The Haikui brand

Haikui develops and produces seafood mainly for the Chinese domestic as well as for international export markets. Haikui’s products sold in the PRC are made under Haikui’s own "Haikui" brand or under third party brands, while sales in overseas markets are principally made under third party brands. It is part of our strategy to further strengthen our own Haikui brand in China by rolling out new Haikui Seafood flagship stores in urban centres of the PRC, by continuously developing new products to keep abreast of customers' taste and by constantly improving our quality standards and controls.

Photo: Haikui-ProductPortfolio


Haikui was awarded "China Famous Brand" status in 2009 and "Fujian Famous Brand" status in 2007. Furthermore, Haikui was named "Most Trusted Brand for Mother and Child" and "Best Green Product for Mother and Child" in 2008.

Are you interested in information about our products or do you want to get in touch with our sales team? Please feel free to contact our

International Sales Department

Haikui Seafood Group

No. 8 Daozhou Road
Dongshan County Economic & Technology Development Area
Fujian Province
Postal Code 363400

T +86 596 5868888
T +86 596 5888819
F +86 596 5888088