Vision & strategy
"We aim at being an integrated seafood supplier, delivering value and quality products to meet the seafood consumption boom in China and all over the world."
- Expanding our distribution network and further strengthen our market presence in the PRC and overseas
- Enhance our brand image and recognition via, among others, the roll-out of Haikui flagship stores
- Increase our production and processing capacity
- Expansion of our supply base by contracting new suppliers and intensifying cooperation with existing suppliers
- Expansion of our product range
- Continuing to emphasize research and product development and strengthening our expertise and technical know-how